PhD Marketing at University of Massachusetts Amherst

Programme overview

Full-time programme developing researchers and teachers focused on consumer and corporate behavior (financial well-being, services marketing, sales channels, social media marketing, branding and more), with cross-disciplinary coursework across Isenberg and the university.

What you will study

Coursework drawn from complementary fields, research apprenticeship from the first days, and teaching experience leading classes. Programme completion requires a minimum of 63 credit hours (45 course credits, 18 dissertation credits), three semesters of teaching, a comprehensive exam in major and minor fields, a dissertation prospectus, dissertation and final oral defense.

Career pathways

Marketing departments around the world.

Official programme page

Application information

Entry requirements

PhD in Business Administration (Isenberg doctoral programme): Applicants must hold a degree from an accredited US institution or foreign equivalent with acceptable GPAs and submit GMAT or GRE scores (required; waived only for a US-earned JD, PhD or MD). Expected prerequisites: calculus, matrix algebra, probability and statistics, regression; intermediate micro and macroeconomics; introductory accounting, finance, marketing, business policy, operations, public policy and business law (may be made up after entry). English proficiency (TOEFL/IELTS) required unless waived (e.g. degree from US or listed English-speaking countries). Fall admission only; applications due December 15 for priority consideration; interview recommended October-March. Admits 2-3 students per area per year.

Requirements published at program group level.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Intake: Fall only (December 15 priority deadline)

Duration: 5 years (funded); minimum 63 credit hours

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