BS Marketing at University of Massachusetts Amherst

Programme overview

Marketing students learn to understand consumers, analyze data and develop customer-centric solutions, building skills in analytics, research and narrative-building through theory, practical application and experiential learning.

Faculty: Isenberg School of Management | Department: Marketing Department | Study mode: full-time | Location: Amherst, MA, United States

Official programme page

Application information

Entry requirements

Isenberg School of Management (all majors): applicants must have four math units including an advanced math course such as pre-calculus or calculus, in addition to the UMass first-year requirements: Common Application, official high school transcript, one letter of recommendation, $90 application fee, SAT/ACT optional; high school units English 4, natural science 3, social science 2, foreign language 2, electives 2. Deadlines for first-year applicants: Early Action November 5, Regular Decision January 15, spring admission October 15. Transfer applicants: fall priority March 1, final April 15; spring November 5. Current UMass students: fall term applications due December 1, spring term due May 1.

Requirements published at faculty level.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

First-year applicants: the Common Application opens August 1; the Early Application deadline is November 5; the Regular Decision deadline is January 15; the FAFSA priority deadline is March 1.

Explore more study programmes

Business