University of Maryland, College Park campus

Business

MS Marketing Analytics at University of Maryland, College Park

University of Maryland, College Park, United States

Programme overview

id="textcontainer" class="page_content tab_content" role="tabpanel" aria-labelledby="texttab"> ABSTRACT Maryland Smith’s Master of Science in Marketing Analytics program teaches you how to collect, analyze and interpret massive amounts of consumer data to help businesses engage with the right audiences and launch cost-effective campaigns that work. Use cutting-edge tools and programming languages to analyze big data and solve marketing challenges for real businesses. Connect with other talented students from diverse academic backgrounds and boost your skills under the guidance of expert faculty.

Duration: 30 credits  |  Study mode: full-time  |  Location: College Park, MD, United States

What you will study

Required courses include Marketing Strategy, Customer Analysis, Statistical Programming for Customer Analytics, Business Policies and Ethics, Marketing Analytics for Consulting, Business Communication I. The degree requires 30 credits in total.

Official programme page

Application information

Entry requirements

Graduate admission requirements: Essay Transcript(s) TOEFL/IELTS/PTE ( international graduate students ) | Programme-specific: Letter of Recommendation (1) Graduate Management Admissions Test (GMAT) or Graduate Record Examination (GRE) CV/Resume

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Each graduate program sets its own admission requirements and deadlines.

Graduate applications are submitted online through the TerpEngage Graduate Admissions System; the application fee is $90 per program applied to (non-refundable). Deadlines are set by each program.

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