Bachelor's in Marketing at University of Maryland, College Park

Programme overview

Associate Dean: Joseph Bailey, Ph.D. Senior Assistant Dean: Brian Horick The goal of marketing is to satisfy all the stakeholders of the firm - employees, dealers, stockholders, and customers - by seeing that quality goods and services are developed and provided at fair prices and in a way that benefits the community and society. World-class competition has forced businesses to develop marketing programs that are as good as the best.

Faculty: The Robert H. Smith School of Business | Department: Marketing | Study mode: full-time | Location: College Park, MD, United States

What you will study

Required courses include Consumer Analysis, Marketing Research Methods, Marketing Policies and Strategies, Customer-Centric Innovation, Retail Management, Marketing Internship. Major requirements total 18 credits.

Career pathways

Many types of careers are available to the marketing major.

Official programme page

Application information

Entry requirements

Programme admission (The Robert H. Smith School of Business): See " Admission Requirements " on the Robert H. Smith School of Business page.

Domestic applicants: USD 11,015 a year (2026-27). Full-time undergraduate tuition for Maryland residents, fall and spring semesters; one university-wide undergraduate rate that applies to all bachelor's programmes. Excludes mandatory fees ($1,820), room and board. Juniors and seniors majoring in Business Source

International applicants: USD 42,266 a year (2026-27). Full-time undergraduate tuition for residents of the District of Columbia, other states and other countries, fall and spring semesters; one university-wide undergraduate rate that applies to all bachelor's programmes. Excludes mandatory fees ($1,820), roo Source

Fall enrollment begins in late August and Spring enrollment in late January. Freshmen who apply for Fall are automatically considered for Spring admission.

Fall entry, U.S. and international freshmen: Early Action deadline November 1 (decision by February 1; non-binding), Regular deadline January 20 (decision by April 1); enrollment confirmation by May 1. Applications after the regular deadline are considered on a rolling, space-available basis.

Fall entry, U.S. and international transfers: Early Action deadline March 1 (decision by late April), Regular deadline June 1 (decision by mid-July); enrollment confirmation within 30 days of admission.

Spring entry: international freshmen and transfers must apply by August 1; U.S. freshmen Early Action deadline December 1; U.S. transfers Early Action August 1 and Regular November 15.

The undergraduate application fee is $80 (non-refundable). Admitted students pay a $400 non-refundable enrollment confirmation deposit, credited to tuition. Standardized test scores (SAT/ACT) are optional through the Spring and Fall 2027 application cycles.

Apply through the official page: https://admissions.umd.edu/apply

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