MSc Marketing at University of Manchester

Become an expert in marketing theory and practice through this specialist master’s programme. Build specialist marketing expertise and global employability through a flexible, pathway-led master’s. Develop key marketing skills for a successful career, with opportunities to broaden your horizons through international exchange.

Faculty: Faculty of Humanities  |  Department: Alliance Manchester Business School  |  Duration: 1 year  |  Study mode: full-time  |  Intake: September 2027  |  Location: Manchester, England, United Kingdom

What you will study

During the course, you will be taking 180 credits in total. The eight taught modules during semesters 1 and 2 will total 120 credits. Compulsory units include Marketing Strategy and Competitive Advantage, Research & Analysis in Marketing, Marketing in a Digital World, Customer Behaviour and Insights.

Career pathways

Throughout the programme, you will develop a strong set of marketing, analytical and professional skills, including: Marketing strategy and implementation. Market, customer and consumer analysis.

Official programme page