MSc Digital Marketing at University of Manchester

Build strategic digital marketing skills for a fast-changing, data-led marketing environment. Develop analytical and problem-solving skills for marketing careers in a dynamic digital environment.

Faculty: Faculty of Humanities  |  Department: Alliance Manchester Business School  |  Duration: 1 Year Full Time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Manchester, England, United Kingdom

What you will study

During the course, you will be taking 180 credits in total. The eight taught modules during semesters 1 and 2 will total 120 credits. Compulsory units include Marketing Strategy in the Digital Age, Current Topics in Digital Marketing, Market Research in a Digital Context, Applied Digital Marketing Project, Customer Behaviour in a Digital Environment.

Career pathways

Throughout the programme, you will develop a strong set of digital marketing, analytical and professional skills, including: Strategic understanding of digital marketing processes, tools and tactics. Analytical thinking and structured problem-solving.

Official programme page