BSc Fashion Marketing at University of Manchester

Connect creativity and business to develop expertise in marketing theory, consumer behaviour and global trends in the fashion industry. This course is accredited by The Chartered Institute of Marketing and The Textile Institute. As a BSc, the course enables you to understand the science and technology behind the fabrics and garments you will work with, ensuring that you can create, manage and market commercially viable knitted, woven and printed fabrics and garments worldwide.

Faculty: Faculty of Science and Engineering  |  Department: Department of Materials  |  Duration: 3 years or 4 years  |  Study mode: full-time  |  Intake: September 2027  |  Location: Manchester, England, United Kingdom

What you will study

The first year establishes the fundamentals in fashion business, textile science and technology through the core units of Introduction to Fashion, Introduction to Management, Introduction to Marketing and Retail and Design Management and the core textile science units where students are introduced to fibres, materials, fabrics and textile production processes. Year 1 compulsory units include Raw Materials for Fashion, Fashion Buying, Fashion Marketing, Fashion Function and Aesthetics, Garment Technology, Introduction to Fashion Management.

Career pathways

Fashion Business and Technology courses - employability event Our graduates leave Manchester with the knowledge, specialist skills and professional attributes applicable for careers within this incredibly diverse and fast-evolving industry, including ethical sourcing, sustainability, brand and operations management, buying and merchandising, garment technology, marketing, technological innovation, and diversity and inclusion.

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