MSc Digital Marketing and Analytics at University of Liverpool

Programme overview

Become a data-driven marketing expert and learn how to harness the power of data analytics to drive business success. This course has been designed to boost your digital marketing skills and meet the increasing demand marketers who can effectively utilise digital technologies and make strategic data-driven decisions. This course offers a range of exemptions for the CIM professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market.

Faculty: Faculty of Humanities and Social Sciences | Duration: 12 months full-time; 24 months part-time | Study mode: full-time; part-time also available | Intake: September 2027 | Location: Liverpool, England, United Kingdom

What you will study

During the first semester, you will undertake three compulsory modules of 20 credits each (60 credits in total). Compulsory modules in semester one include Marketing Management, Marketing Research in Practice, Social Media Marketing.

Career pathways

Graduates acquire the essential skills to thrive in marketing-related careers across digital marketing, marketing strategy, marketing research, data analyst roles, and consultancy positions in both private and public sector organisations.

Official programme page

Application information

Entry requirements

We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is, therefore, not suitable for applicants with a first degree in Marketing. Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered.; English language: IELTS 6.5 overall, with no component below 6.0

Domestic applicants: GBP 15,500 a year (2027/28). full-time Source

International applicants: GBP 32,000 a year (2027/28). full-time Source

Intake: September 2027

Duration: 12 months full-time; 24 months part-time

Apply through the official page: https://theuniversityofliverpool.my.site.com/

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