MSc Marketing at University of Lincoln

MSc Marketing combines contemporary marketing theory and industry practice, equipping students with the skills to identify market opportunities, address challenges, and develop effective marketing strategies. Through industry projects, guest speakers, and case studies, students gain insights into marketing across public, private, and third sector organisations.

Faculty: Marketing and Tourism  |  Duration: 1 year; Part-time: 2 years  |  Study mode: full-time, part-time  |  Intake: September 2026  |  Location: Lincoln, England, United Kingdom

What you will study

Core modules include Brand Strategies, Consumer Behaviour in the Digital Age, Data Analytics and AI in Business, Independent Project (Pathways), Integrated Marketing Communications, Research Methods, Responsible Marketing, Social Media Marketing and Digital Advertising, Strategic Digital Marketing in an AI-Driven World.

Career pathways

Graduates with Master’s level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as beneficial to those running their own enterprises.

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