Business
University of Lincoln, United Kingdom
MSc Digital Marketing is designed for graduates, professionals, and entrepreneurs who want to build specialist expertise in a fast-moving digital landscape. You will explore how brands use data, technology, content, and customer insight to plan, deliver, and measure effective marketing activity.
Faculty: Marketing and Tourism | Duration: 1 year | Study mode: full-time | Intake: September 2026 | Location: Lincoln, England, United Kingdom
Core modules include Brand Strategies, Consumer Behaviour in the Digital Age, Data Analytics and AI in Business, Digital Optimisation: E-commerce, Search Engine Optimisation and User Experience, Independent Project (Pathways), Relationship Marketing and Big Data, Research Methods, Social Media Marketing and Digital Advertising, Strategic Digital Marketing in an AI-Driven World.
Postgraduate study is an investment in yourself and your future. It can help you to further or completely change your career, develop your knowledge, enhance your salary, or even prepare you to start your own business.
Applicants would be expected to have a minimum 2:2 honours degree in marketing, business, or management. Accredited prior learning (APL) with significant marketing experience will also be considered. Applications from individuals with alternative UG study area degrees who have least 2-3 years' experience in a marketing role and/or a professional marketing qualification will be considered on an application by application bases, and interviews will be held where appropriate. Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element.
Domestic applicants: GBP 11,700 for the whole programme (2026/27). Full-time programme fee (invoiced in full on enrolment); part-time charged per credit point. Source
International applicants: GBP 19,300 for the whole programme (2026/27). Full-time programme fee (invoiced in full on enrolment); part-time charged per credit point. Source
Intake: September 2026
Duration: 1 year
Business
University of Lincoln, United Kingdom
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