BSc (Hons) Marketing at University of Lincoln

Marketing is at the heart of how organisations create value, connect with customers, and achieve sustainable growth. It is about understanding consumer needs and behaviours, identifying market opportunities, and developing strategies that influence purchasing decisions and build meaningful relationships between brands and their audiences. In today's fast-paced and technology-driven business environment, marketing plays a critical role in driving innovation, enhancing organisational performance, and creating competitive advantage in both local and global markets.

Faculty: Marketing and Tourism  |  Duration: 3 Years  |  Study mode: full-time, optional placement year  |  Location: Lincoln, England, United Kingdom

What you will study

Throughout the programme, you'll develop both the theoretical knowledge and practical skills needed to succeed in modern marketing. Core modules include Business Insight and Analytics, Contemporary Marketing Communications, Fundamentals of Marketing in Practice, Responsible Consumer Behaviour.

Career pathways

A marketing degree can lead to opportunities across a wide range of industries, as organisations of all sizes rely on marketing to build brands, engage audiences, and drive growth.

Official programme page