University of Leicester campus

Business

Digital Marketing and Analytics MSc at University of Leicester

University of Leicester, United Kingdom

Programme overview

This course explores why marketing is at the forefront of our mediated world and how it is used to communicate with, manage and understand consumer behaviour in the digital environment.

Faculty: College of Business  |  Department: School of Business  |  Duration: 1 year, full-time  |  Study mode: full-time  |  Intake: January 2027, April 2027, September 2027  |  Location: Leicester, England, United Kingdom

Official programme page

Application information

Entry requirements

A good UK honours degree or its equivalent, or a postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification. English language: IELTS 6.5 or equivalent.

Domestic applicants: GBP 11,200 for the whole programme (2026/27). Fee as listed for the MSc course. Source

International applicants: GBP 24,250 for the whole programme (2026/27). Fee as listed for the MSc course. Source

Intake: January 2027, April 2027, September 2027

Duration: 1 year, full-time

Apply through the official page: https://le.ac.uk/courses/digital-marketing-msc

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