MSc Marketing at University of Kent

Programme overview

The MSc Marketing at Kent Business School is accredited by CIM and CMI and ranked in the top 100 in the world in the QS Business Masters rankings 2025. It develops advanced knowledge and strategic skills for marketing in a global context, with real-world consultancy briefs.

Department: Kent Business School | Duration: 1 year full-time | Intake: September | Study mode: full-time (Canterbury) | Location: Canterbury, England, United Kingdom

What you will study

Compulsory modules: Strategic Marketing, Digital and Integrated Marketing Communications, Customer Insights, Consumer Behaviour, Strategic Brand Management and Contemporary Issues in Marketing. In the final term students choose a capstone module, either The Marketing Challenge (a team consultancy pitch to a real organisation) or a Professional Placement/Internship.

Career pathways

Graduates gain a CMI qualification alongside the degree. Employability support includes one-to-one career coaching, mentoring through professional bodies and alumni, careers fairs and live employer projects, with careers support for up to three years after graduation; an optional 12-month placement is also available.

Official programme page

Application information

Entry requirements

Typical offer: 2.2 or above. A minimum of a second-class UK degree, or an equivalent internationally recognised qualification, in any subject area; applicants without an honours degree may be considered on the basis of work experience, professional qualifications and relevance to their current professional role. International applicants: English language at a Good level (B2 CEFR), for example IELTS 6.0 with at least 5.5 in each component, or PTE Academic 63 with at least 59 in each sub-test, or a degree from the UK or a majority English-speaking country.

Domestic applicants: GBP 15,400 a year (2027/28). Full-time annual tuition fee from the 2027/28 fee table Source

International applicants: GBP 23,950 a year (2027/28). Full-time annual tuition fee from the 2027/28 fee table Source

Intake: September

Duration: 1 year full-time

Apply through the official page: https://www.kent.ac.uk/courses/postgraduate/apply

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