BSc (Hons) Digital Marketing at University of Kent

Three-year BSc in Canterbury on understanding audiences, building brands and creating digital marketing, including consumer behaviour, marketing strategy, content and campaigns and the use of data. Students create digital content, analyse marketing and social media data and pitch campaigns. Kent Business School is accredited by AACSB, EQUIS and AMBA.

Department: Kent Business School  |  Duration: 3 years full-time; 6 years part-time  |  Intake: September 2027  |  Study mode: full-time or part-time; variants: year abroad, year in industry (Canterbury)  |  Location: Canterbury, England, United Kingdom

What you will study

Stage 1 covers Business Analysis Tools, Insight Essentials for Digital Marketing, Professional Skills for the Digital Marketer, Sustainable and Ethical Marketing, Finance for Marketing and Web Design and Content Creation. Stage 2 includes Digital Business and Marketing Strategies, Consumer Behaviour, Marketing Research and Analytics, Brand Management, Marketing Strategy and Planning and Global Marketing Management. Year in Industry and Year Abroad routes are available.

Career pathways

Graduates work in digital marketing across technology, media, retail, transport and professional services, for organisations including Sky, Sainsbury's, Tesco, Transport for London, Yahoo! UK and Hewlett Packard, in roles such as digital marketing executive, brand manager and social media manager.

Official programme page