MSc Digital Marketing with Professional Practice and Placement at University of Kent

Programme overview

A two-year MSc in Digital Marketing at Kent Business School, Canterbury, in which the second year is spent in a professional practice and placement year applying digital marketing skills in a real organisation. The taught year covers digital media design, customer insight, social and web analytics, data-driven marketing and AI strategies.

Department: Kent Business School | Duration: 2 years full-time | Intake: September | Study mode: full-time (Canterbury) | Location: Canterbury, England, United Kingdom

What you will study

Stage 1 compulsory modules include Fundamentals of Digital Marketing, Digital Media Design, Customer Insights, Social Media Marketing and Web Analytics, Applied Data-driven Marketing Analytics, Digital Marketing and AI Strategies, Future Focused Digital Marketing and a Marketing Project. Stage 2 is the professional practice and placement year.

Career pathways

Graduates are prepared for roles such as Digital Marketing Manager, Digital Marketing Analyst, Social Media Strategist, Marketing Consultant, Content Specialist, Digital Campaign Manager and Data Analyst.

Official programme page

Application information

Entry requirements

Typical offer: 2.2 or above. A minimum of a second-class UK degree, or an equivalent internationally recognised qualification, in any subject; applicants from marketing, business or management backgrounds are particularly encouraged. Applicants without an honours degree may be considered on the basis of work experience, professional qualifications and relevance of the programme to their professional role. International applicants: English language level Good (CEFR B2), for example IELTS 6.0 overall with at least 5.5 in each component, or PTE Academic 63 with at least 59 in each sub-test; a degree from a UK university or a majority English-speaking country is also accepted.

Domestic applicants: GBP 15,400 a year (2027/28). Full-time annual tuition fee from the 2027/28 fee table Source

International applicants: GBP 23,950 a year (2027/28). Full-time annual tuition fee from the 2027/28 fee table Source

Intake: September

Duration: 2 years full-time

Apply through the official page: https://www.kent.ac.uk/courses/postgraduate/apply

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