MSc Digital Marketing - January Start at University of Kent

Programme overview

A one-year MSc in Digital Marketing at Kent Business School, Canterbury, combining digital media design, customer insight, social media and web analytics, data-driven marketing analytics and AI strategies. Kent Business School holds AACSB, EQUIS and AMBA accreditation.

Department: Kent Business School | Duration: 1 year full-time | Intake: January | Study mode: full-time (Canterbury) | Location: Canterbury, England, United Kingdom

What you will study

Compulsory modules include Fundamentals of Digital Marketing, Digital Media Design, Customer Insights, Social Media Marketing and Web Analytics, Applied Data-driven Marketing Analytics, Digital Marketing and AI Strategies, Future Focused Digital Marketing and a Marketing Project.

Career pathways

Graduates are prepared for roles such as Digital Marketing Manager, Digital Marketing Analyst, Social Media Strategist, Marketing Consultant, Content Specialist, Digital Campaign Manager and Data Analyst.

Official programme page

Application information

Entry requirements

Typical offer: 2.2 or above. A minimum of a second-class UK degree, or an equivalent internationally recognised qualification, in any subject; applicants from marketing, business or management backgrounds are particularly encouraged. Applicants without an honours degree may be considered on the basis of work experience, professional qualifications and relevance of the programme to their professional role. International applicants: English language level Good (CEFR B2), for example IELTS 6.0 overall with at least 5.5 in each component, or PTE Academic 63 with at least 59 in each sub-test; a degree from a UK university or a majority English-speaking country is also accepted.

Domestic applicants: GBP 15,000 a year (January 2027 entry). Full-time (UK), annual tuition fee for the course starting in January 2027 Source

International applicants: GBP 20,700 a year (January 2027 entry). Full-time (International), annual tuition fee for the course starting in January 2027 Source

Intake: January

Duration: 1 year full-time

Apply through the official page: https://www.kent.ac.uk/courses/postgraduate/apply

Explore more study programmes

Business