University of Kent campus

Business

MA Promotional Media at University of Kent

University of Kent, United Kingdom

Programme overview

A Master's preparing students for public relations, marketing and advertising through both promotional media strategy and hands-on content production. It is taught in Kent's School of Arts and Architecture with access to the Jarman Building's cinema, film, sound, editing and production spaces.

Department: School of Arts and Architecture  |  Duration: 1 year full-time; 2 years part-time  |  Intake: September  |  Study mode: full-time or part-time (Canterbury)  |  Location: Canterbury, England, United Kingdom

What you will study

Compulsory modules include Introduction to Promotional Media and Content Production: Theories and Contexts, Applied Research Methods, Introduction to Promotional Media and Content Production: Practice, The Branded Professional and Advanced Topics in Promotional Media. Students then choose between Dissertation Project: Promotional Media Campaign and a Dissertation.

Career pathways

Graduates can work in marketing, public relations, digital media and content production, planning campaigns, managing social media or creating content, and in journalism, publishing, events, education, copywriting and video production.

Official programme page

Application information

Entry requirements

UK typical offer 2.2 or above. A first or second class honours degree. International applicants: English language at CEFR B2 (Good level); for example IELTS 6.0 overall with at least 5.5 in each component, or PTE Academic 63 overall with at least 59 in each sub-test, or a degree from a UK university or a majority English-speaking country. Part-time study is not available to applicants who need a student visa unless the course is distance or blended learning with no on-campus provision.

Domestic applicants: GBP 10,300 a year (2027/28). Full-time annual tuition fee from the 2027/28 fee table Source

International applicants: GBP 23,950 a year (2027/28). Full-time annual tuition fee from the 2027/28 fee table Source

Intake: September

Duration: 1 year full-time; 2 years part-time

Apply through the official page: https://www.kent.ac.uk/courses/postgraduate/apply

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