University of Hull campus

Engineering

MSc Artificial Intelligence for Business at University of Hull

University of Hull, United Kingdom

Programme overview

The MSc AI for Business combines technical AI and data science skills with strategic business insight, applying AI across marketing, sales, finance, operations and customer analytics. It is delivered through the DAIM Centre of Excellence and is open to students without prior computational experience.

Faculty: Faculty of Science and Engineering  |  Department: School of Physical and Digital Sciences  |  Duration: 1 year full-time  |  Intake: February 2027, January 2028  |  Study mode: full-time  |  Location: Hull, England, United Kingdom

What you will study

Compulsory modules are Introduction to Programming, Fundamentals of Data Science, Understanding Artificial Intelligence, AI for Marketing and Sales, Big Data for Business, Research and Application in AI and Data Science, and the AI and Data Science Research Project, which can be completed independently, with staff or with industry.

Career pathways

Graduates are prepared for careers as AI consultants, data scientists, product managers, business intelligence analysts and customer insight specialists.

Official programme page

Application information

Entry requirements

A 2:2 Honours degree in any subject that includes a numerical component (statistical analysis, formal mathematics or programming in any language), or equivalent industrial experience; the programme is designed for graduates from any discipline. A personal statement showing previous study of a course or module in data analysis, statistics, computing or mathematics (or equivalent industry experience) is required. International applicants: academic IELTS 6.5 overall with no less than 6.0 in each skill.

Domestic applicants: GBP 12,900 for the whole programme (2026/27). Entry February 2027 (1 year full-time) Source

International applicants: GBP 13,500 for the whole programme (2026/27). Entry February 2027 (1 year full-time) Source

Intake: 2027 entry; 2028 entry

Duration: 1 year

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