BA (Hons) Business Management with Marketing at University of Hull

Programme overview

A business management degree covering branding, buyer behaviour, communications and digital, social and virtual marketing, with live business projects from day one. The Business School is accredited by the Chartered Institute of Marketing (CIM).

Faculty: Hull University Business School | Department: Hull University Business School | Duration: 3 years full-time (4 years with a foundation year, placement year or year abroad) | Intake: September | Study mode: full-time; optional placement year (4 years); optional year abroad (4 years) | Location: Hull, England, United Kingdom

What you will study

Year 1 covers accounting and finance, marketing, business ecosystems, operations and supply chains and the world economy. Year 2 includes Consumer Behaviour and Insights, Marketing Data and Analysis and Integrated Marketing Communications and Branding. Final year covers Services Marketing and Customer Experience Management and Digital and Social Media Marketing Strategy.

Career pathways

Graduates are employed by organisations including Heinz, Red Bull, Kelloggs, Siemens, Nestle, Next and Rolls-Royce, and some set up their own businesses. CIM accreditation gives student membership and exemptions from professional qualifications.

Official programme page

Application information

Entry requirements

Typical offer 96-112 UCAS points (A levels BBC to CCC; BTEC DMM to MMM); contextual offer 96 points. At least 80 points must come from A levels, BTEC or other equivalent Level 3 qualifications. Alternative qualifications: IB Diploma 28 points; Access to HE Diploma pass with 96-112 UCAS tariff points. The whole application is considered, including achievements, work experience and extracurricular activities. Foundation-year route (4 years): typical offer 48 UCAS points (A levels EEE; BTEC PPP) from Level 3 qualifications; an essay and/or interview may be used to assess related experience and aptitude. International applicants: academic IELTS 6.0 overall with no less than 5.5 in each skill.

Domestic applicants: GBP 10,050 a year (2027). Annual tuition fee for the standard full-time course as listed for 2027 entry. Placement-year and year-abroad fees (home GBP 2,010 and GBP 1,505; international GBP 3,861 and GBP 2,896) are charged separately and excluded; foundation-year fee excluded. Source

International applicants: GBP 19,305 a year (2027/28). Annual tuition fee as listed for 2027 entry. Placement-year and year-abroad fees (home GBP 2,010 and GBP 1,505; international GBP 3,861 and GBP 2,896) are charged separately and excluded; foundation-year fee excluded. Source

Intake: 2027 entry

Duration: 3 years

Apply through the official page: https://digital.ucas.com/coursedisplay/courses/2b7247a9-e061-481d-bd3c-8918c111f8e6

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