University of Guelph campus

Business

Sport and Event Management (Honours) at University of Guelph

University of Guelph, Canada

Programme overview

The objective of the Sport and Event Management major is to provide students with advanced knowledge of the field, from the business value of sport and events to their contribution to community and society, and to inspire and engage students to become innovative leaders in this dynamic sector of our economy. Building on a strong foundation of commerce courses in marketing, accounting, economics, human resource management and strategy, students in Sport and Event Management will develop depth of knowledge in key aspects of sport, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership.

Faculty: Gordon S. Lang School of Business and Economics  |  Department: Department of Management  |  Duration: 8 semesters  |  Study mode: full-time; co-op option available  |  Location: Guelph, Ontario, Canada

What you will study

Required courses include The Business of Sport and Event Tourism, Understanding Sport Fandom, Communication and Media Strategy in Sport and Events, The Impact of Business on Sport Industry and Sales, Sponsorship and Stakeholder Engagement in Sport.

Career pathways

Graduates are prepared for positions in sport promotion and marketing, facility and event management, sport media and communication, and sport policy development.

Official programme page

Application information

Entry requirements

Ontario Secondary School Diploma with ENG4U; MHF4U; one additional 4U Mathematics course, three additional 4U or 4M courses. Applicants educated outside Ontario or Canada are assessed against equivalent subject requirements.

Domestic applicants: CAD 10,565 a year (2026-27). Domestic Ontario student: tuition only, $5,282.58 per semester for Fall 2026 and Winter 2027 (two semesters; full-time, 2.00+ credits). Compulsory fees and co-op fees are not included. Source

International applicants: CAD 54,392 a year (2026-27). International student, 2026 cohort: tuition only, $27,196.31 per semester for Fall 2026 and Winter 2027 (two semesters). Compulsory fees and UHIP health insurance are not included. Source

Fall entry (September) for Canadian high school, international and transfer applicants; winter 2027 entry is also available to international and transfer applicants (application deadline November 1).

Tuition and fees are billed by semester: Fall, Winter and Summer.

Canadian high school applicants apply through the Ontario Universities' Application Centre (OUAC). Application deadline for students currently enrolled in high school is January 15 (later applications continue to be considered); Doctor of Veterinary Medicine (Canadian applicants) deadline is December 1; Bachelor of Landscape Architecture and Associate Diploma in Turfgrass Management Background Information Forms are due February 1; deadline to accept an offer of admission through OUAC is June 1.

International applicants: application deadline for winter 2027 is November 1; high school students studying outside Canada apply for fall 2027 entry by May 15; the international tuition deposit is $2,000; Bachelor of Landscape Architecture applications close February 1.

Transfer applicants: application deadline for winter 2027 is November 1; for fall 2027 entry the deadline is April 1.

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Degree
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