University of Guelph campus

Business

MSc Marketing and Consumer Studies at University of Guelph

University of Guelph, Canada

Programme overview

Faculty and graduate students in the Department of Marketing and Consumer Studies share a focus on the multi-disciplinary examination of consumer behaviour and marketplace phenomena. The fields of emphasis are: Consumer Behaviour Marketing Central to the department's research and graduate teaching program is to help key stakeholders (businesses and policy makers) make informed decisions, formulate effective strategies and policies, improve economic welfare, and facilitate sustainable development by advancing their understanding of consumer decision making and consumer well-being.

Study mode: full-time  |  Location: Guelph, Ontario, Canada

Official programme page

Application information

Entry requirements

To be considered for admission to this program, applicants must: Hold a four-year undergraduate degree (from a college or university) or its equivalent with demonstrated coursework and/or training in Marketing, Economics, General Business, Math, Statistics, Psychology, or Social Science, with a minimum average of at least B (73%) in the last two years of study. Coursework and training in these aforementioned areas are expected to provide a strong foundation in business theories and relevant study methodologies. All applicants are required to submit GRE or GMAT scores. However, students may be eligible for a waiver of this requirement if they complete their 4-year business degree from a Canadian University or demonstrate their writing skills with a writing sample or published work, and/or their communication skills through performance during interviews.

Domestic applicants: CAD 7,132 a year (2026-27). Full-time tuition of $2,377.53 per semester (Fall, Winter and Summer, all cohorts), shown for three semesters. Tuition only; compulsory fees are not included. Source

International applicants: CAD 20,512 a year (2026-27). Full-time tuition of $6,837.54 per semester (Fall, Winter and Summer, all cohorts), shown for three semesters. Tuition only; compulsory fees are not included. Source

Tuition and fees are billed by semester: Fall, Winter and Summer.

Apply online through the Ontario Universities' Application Centre (OUAC). Application deadlines are listed on each programme page. The application fee is $125 for most graduate programmes; $150 for MBA, MA Leadership, MCLC, MPAcc and MRE; non-refundable and payable to OUAC.

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Degree
Bachelor's
Next intake
Fall entry (September) for Canadian high school, international and transfer applicants; winter 2027

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