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Graduate Diploma in Market Research at University of Guelph

University of Guelph, Canada

Programme overview

Faculty and graduate students in the Department of Marketing and Consumer Studies share a focus on the multi-disciplinary examination of consumer behaviour and marketplace phenomena. The fields of emphasis are: Consumer Behaviour Marketing Central to the department's research and graduate teaching program is to help key stakeholders (businesses and policy makers) make informed decisions, formulate effective strategies and policies, improve economic welfare, and facilitate sustainable development by advancing their understanding of consumer decision making and consumer well-being.

Study mode: full-time  |  Location: Guelph, Ontario, Canada

What you will study

The Graduate Diploma in Market Research serves the needs of students who want to extend their knowledge of market research beyond the level they obtained while taking their undergraduate degree, but do not want to undertake a thesis-based degree.

Official programme page

Application information

Entry requirements

Students who wish to enter the Graduate Diploma in Market Research program will apply to the Department’s Graduate Admissions Committee through the normal University application process. Candidates will be graduates of a four-year honours degree program (or equivalent) who maintained at least a B average in the final two years of their undergraduate program. They will have an academic background in consumer studies, the social sciences or humanities, or professional or business programs such as marketing, finance, or real estate, and they will submit a discussion paper indicating why they are interested in the Market Research field. The Graduate Program Coordinator will also act as the primary advisor for Diploma students.

Domestic applicants: CAD 7,132 a year (2026-27). Full-time tuition of $2,377.53 per semester (Fall, Winter and Summer, all cohorts), shown for three semesters. Tuition only; compulsory fees are not included. Source

International applicants: CAD 20,512 a year (2026-27). Full-time tuition of $6,837.54 per semester (Fall, Winter and Summer, all cohorts), shown for three semesters. Tuition only; compulsory fees are not included. Source

Tuition and fees are billed by semester: Fall, Winter and Summer.

Apply online through the Ontario Universities' Application Centre (OUAC). Application deadlines are listed on each programme page. The application fee is $125 for most graduate programmes, non-refundable and payable to OUAC.

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Degree
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Next intake
Fall entry (September) for Canadian high school, international and transfer applicants; winter 2027

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