MSc International Strategic Marketing at University of Glasgow

Programme overview

The CIM-accredited MSc International Strategic Marketing covers modern marketing from a global perspective and is ranked in the QS top 70 (Business Masters Rankings 2027). Students gain practical experience through consultancy projects with real clients and in-company projects.

Department: Adam Smith Business School | Duration: 12 months full-time | Intake: September | Location: Glasgow, Scotland, United Kingdom

What you will study

Eight core courses (including Global Consumer Behaviour, International Brand Management, International Market Entry Strategy, Marketing Research and Strategic Marketing Consultancy), three options and a dissertation, applied project or industry project.

Career pathways

Graduates work in marketing roles worldwide in brand management, advertising and public relations, marketing research, consultancy and digital marketing.

Official programme page

Application information

Entry requirements

2.1 Hons (or non-UK equivalent) in Business Management, Marketing or Commerce, or a Social Science degree with at least 5 credit-bearing modules in Management and/or Marketing at an average grade of pass. Applicants with a 2.1 in any subject and 2 years' work experience in a marketing role may be considered. International applicants from non-majority English-speaking countries: IELTS Academic 6.5 overall with no subtest below 6.0 (TOEFL iBT 92 overall with no subtest below 4.5 for tests from 21 January 2026; PTE Academic test centre 65 overall with no subtest below Reading 60, Listening 60, Speaking 65, Writing 60). International applications for September 2027 entry are accepted in six rounds from 1 October 2026 to 8 July 2027.

Domestic applicants: GBP 15,972 for the whole programme (2027/28). Home & RUK full-time fee for the 12-month MSc. Source

International applicants: GBP 34,815 for the whole programme (2027/28). International & EU full-time fee for the 12-month MSc. £2,000 deposit required. Source

Intake: September

Duration: 12 months full-time

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