MSc International Marketing and Business Intelligence at University of Essex

Programme overview

The MSc International Marketing and Business Intelligence is a one-year full-time Masters exploring marketing strategy and business in different international and cultural environments. No prior study of marketing is required.

What you will study

Compulsory modules include Business Analytics for Managers and Entrepreneurs, Strategic Management, Research Methods and International Marketing Strategy and Planning, with options and a Professional and Academic Development module. Themes include marketing communications, new product development, supply chains and entrepreneurship.

Career pathways

Graduates have set up their own businesses and manage marketing activities in organisations of different sizes; recent destinations include KPMG, HP, Groupon, Wefarm, Footprint Digital and Coast Digital.

Official programme page

Application information

Entry requirements

2:2 degree or international equivalent in any discipline. Applicants with a professional qualification such as CIM, CIPD or CMI and two years' relevant professional or managerial experience are also considered, as are applicants with a lower-class degree and at least three years' relevant work experience (CV required). International applicants whose first language is not English: IELTS 6.5 overall with a minimum of 5.5 in all components. A pre-sessional English pathway is available for applicants who do not meet the IELTS requirement.

Domestic applicants: GBP 15,750 for the whole programme. Fee stated as a single figure for the one-year course; academic year not stated on the page. Source

International applicants: GBP 24,675 for the whole programme. Fee stated as a single figure for the one-year course; academic year not stated on the page. Source

Intake: January 2027

Duration: 1 year

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