BSc (Hons) Marketing Management at University of Essex

The BSc (Hons) Marketing Management combines management and marketing, covering how organisations operate, respond to customers and use marketing to support performance. It develops creative, analytical and strategic skills through applied learning, including a final-year project.

Faculty: Faculty of Social Sciences  |  Department: Essex Business School  |  Duration: 3 years; 4 years with optional placement year or year abroad  |  Study mode: full-time; year abroad option, placement year option  |  Intake: October 2027  |  Location: Colchester, England, United Kingdom

What you will study

Year 1 includes Introduction to Management, Introduction to Marketing, Introduction to Accounting and Finance, New Venture Creation and Introduction to Business Analytics. Year 2 covers Business-to-Business Marketing, Business Research Methods, Marketing Management, Business Strategy and Introduction to Consumer Behaviour; the final year includes Critical Marketing Perspectives, Business Ethics, Brand Management and Career Skills in Business.

Career pathways

The course prepares graduates for marketing management, digital marketing, operations, account management, business analysis and advisory roles; past graduates have become brand managers, buyers and heads of analytics.

Official programme page