MSc Digital Marketing and Analytics at University of Essex

Programme overview

MSc Digital Marketing and Analytics combines digital marketing with data analytics, developing skills to understand audiences, create digital strategies and measure their effectiveness. It covers social media, marketing technology, consumer behaviour and digital strategy.

What you will study

Core Research Methods in Marketing, compulsory Marketing Strategy, Digital Marketing and Marketing Analytics (20 credits each), a 60-credit core-with-options component, 40 credits of optional Essex Business School modules, and a 15,000-word dissertation.

Career pathways

Careers in digital marketing, social media marketing, marketing analytics, digital strategy, consumer insights and marketing management.

Official programme page

Application information

Entry requirements

A 2:2 degree, or international equivalent, in advertising, business administration, commerce, communications, entrepreneurship, management, management information systems, marketing, media studies, retailing or psychology; or a 2:1 degree, or equivalent, in anthropology, computer engineering, computer sciences, economics, information technology, mathematics, sociology or statistics. Other degree types are considered case by case, and some applicants may need at least one year's relevant work experience. A level 6 CIM Diploma in Professional Marketing, Digital Marketing or Sustainable Marketing (pass or above) plus two years' relevant work experience is also considered (CV required). English language (international applicants): IELTS 6.5 overall with 6.0 in writing and 5.5 in all other components; a pre-sessional English pathway is available.

Domestic applicants: GBP 16,550 a year. Fee as shown on the course page for the full-time 1-year course; academic year not labelled. Source

International applicants: GBP 25,925 a year. Fee as shown on the course page for the full-time 1-year course; academic year not labelled. Source

Intake: October 2027

Duration: 1 year full-time or 2 years part-time

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