MA Advertising, Marketing and the Media at University of Essex

Programme overview

Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries' they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.

What you will study

Core and compulsory modules: Year 1: Postgraduate Taught Project and Academic Skills, Advertising: Commerce and Creativity, Perspectives on Marketing, Digital Economy, Sociological Research Design, Consumer Behaviour.

Career pathways

This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas. Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

Official programme page

Application information

Entry requirements

A 2:2 degree or international equivalent in one of the following subjects: English Literature Humanities Social Science We will also consider applicants with any other 2:2 degree or above which includes: At least two Humanities or Social Science modules, such as: Cultural and Social Studies Film and Theatre Studies History Law Literature Philosophy Gender Studies Geography Media Studies Digital Humanities Economics Government Psychosocial and Psychoanalytic Studies Sociology Social Policy If English is not your first language, we require IELTS 6.5 overall with a minimum score of 6.0 in all components.

Domestic applicants: GBP 11,600 a year. Listed for October 2027 entry. Source

International applicants: GBP 25,075 a year. Listed for October 2027 entry. Source

Intake: October 2027

Duration: 1 year

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