University of Derby campus

Business

MSc Digital Marketing at University of Derby

University of Derby, United Kingdom

Programme overview

Gain specialist digital and business knowledge while exploring responsible and ethical digital marketing conduct in the age of AI. You’ll put digital marketing into context through the exploration of the balance between digital innovation and responsible practices in designing digital experiences and technologies.

Faculty: Derby Business School  |  Department: Marketing  |  Duration: Full-time: 1 year, Part-time: 2 years  |  Study mode: full-time (part-time also available)  |  Intake: September, January  |  Location: Derby, England, United Kingdom

What you will study

The aim of this module is to develop your understanding of leadership, innovation, and change, focusing particularly on their interplay with digital marketing and market dynamics.

Official programme page

Application information

Entry requirements

You'll usually need: A degree of at least a 2:2, or equivalent; If English is not your first language, you will also need IELTs 6.5 with 5.5 in each skills area.

Domestic applicants: GBP 10,125 for the whole programme (2026/27). Full-time fee for the full course; UK full-time fees paid within one academic year are rounded down to the nearest £50 if applicable Source

International applicants: GBP 17,500 for the whole programme (2026/27) Source

Intake: September, January

Duration: Full-time: 1 year, Part-time: 2 years

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