BA (Hons) Business Management and Marketing at University of Derby

In-depth marketing knowledge paired with high-level management skills will give you a career advantage, wherever your ambitions lie. On this distinctive BA (Hons) Business Management and Marketing, you’ll develop the attributes, confidence and creativity to shape an organisation’s marketing strategy and help it take a customer-led approach to business opportunities.

Faculty: Derby Business School  |  Department: Business Management  |  Duration: Full-time: 3 years (4 years with optional placement year)  |  Study mode: full-time (placement year option)  |  Intake: September  |  Location: Derby, England, United Kingdom

What you will study

Year 1 core modules: Understanding People in Organisations, Operations, Supply Chain and IT, Business Economics, Finance and Business Performance, Developing an Enterprising Mindset, Principles of Marketing. Year 2 core modules: Sustainability and Responsible Management, Personal and Professional Development, Convergent Media, Data Analytics for Business, Employee Engagement and Performance, Digital and Social Media. Year 3 core modules: Global Business and Strategy, Developing Leadership and Management, The Business Consultancy Project, Marketing Strategy, Content, Copywriting and Creativity.

Career pathways

Your qualifications will equip you for a rewarding leadership career in any area of business and management, but particularly in the field of marketing. They will also mark you out as having the potential for rapid promotion to senior positions, someone who can work competently and ethically in global and cross-cultural environments.

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