BSc (Hons) Marketing and Data Insights at University of Derby

If you want to explore the critical importance of commercial management of IT and the strategic importance that business analytics has within organisations to propose and instigate IT based solutions alongside strong marketing, this is the course for you.

Faculty: Derby Business School  |  Department: Marketing  |  Duration: Full-time: 3 years  |  Study mode: full-time (placement year option)  |  Intake: September  |  Location: Derby, England, United Kingdom

What you will study

Year 1 core modules: Marketing Fundamentals, Introduction to Digital Marketing, Advertising Fundamentals, Managing the Brand, Design and Creativity for Marketers, Business Acumen and Entrepreneurship. Year two core modules: The Agency Executive, Convergent Media, Marketing Research, Decision Support Systems, The Corporate IT Landscape. Year three core modules: Marketing Strategy, Commercial Management of IT, IT Business Analysis.

Career pathways

Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics.

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