BSc (Hons) Digital Marketing at University of Derby

From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation - and a real opportunity for the ambitious marketer to get themselves noticed. The focus is on a genuine use of digital media in marketing.

Faculty: Derby Business School  |  Department: Marketing  |  Duration: Full-time: 3 years, Part-time: up to 6 years  |  Study mode: full-time (part-time also available; placement year option)  |  Intake: September  |  Location: Derby, England, United Kingdom

What you will study

Year 1 core modules: Marketing Fundamentals, Introduction to Digital Marketing, Advertising Fundamentals, Managing the Brand, Design and Creativity for Marketers, Business Acumen and Entrepreneurship. Year 2 core modules: The Agency Executive, Convergent Media, Marketing Research, Digital Tools, Technology and Platforms, Digital and Social Media. Year 3 core modules: Marketing Strategy, Applied Digital Marketing, Online Community Management.

Career pathways

You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital account manager, social media manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.

Official programme page