BA (Hons) Marketing at University of Derby

Marketing is exciting and fast-paced and is now relevant to almost all organisations, whether they operate in the private, public or third sector. Every business has a requirement to market their goods or services. Some have in-house teams that create campaigns, and others outsource them to creative agencies.

Faculty: Derby Business School  |  Department: Marketing  |  Duration: Full-time: 3 years , Part-time: Up to 6 years  |  Study mode: full-time (part-time also available; placement year option)  |  Intake: September  |  Location: Derby, England, United Kingdom

What you will study

Year 1 core modules: Marketing Fundamentals, Introduction to Digital Marketing, Advertising Fundamentals, Managing the Brand, Design and Creativity for Marketers, Business Acumen and Entrepreneurship. Year 2 core modules: The Agency Executive, Convergent Media, Marketing Research, The Marketing Manager, Key Account Management. Year 3 core modules: Marketing Strategy.

Career pathways

There is a huge range of job opportunities in marketing and related sectors. You could work for a creative or marketing agency or decide to work on the client-side as an in-house marketing expert.

Official programme page