BA (Hons) Marketing, PR and Advertising at University of Derby

All companies use marketing as a vital tool to promote products, services and brands to different audiences. The BA (Hons) Marketing, PR and Advertising offers a core understanding of key marketing, branding and communication concepts preparing you for a successful career in advertising and PR in either an organisation or agency environment. This is a practical, in-depth study of one of the most exciting business disciplines.

Faculty: Derby Business School  |  Department: Marketing  |  Duration: Full-time: 3 years, Part-time: Up to 6 years  |  Study mode: full-time (part-time also available; placement year option)  |  Intake: September  |  Location: Derby, England, United Kingdom

What you will study

Year 1 core modules: Marketing Fundamentals, Introduction to Digital Marketing, Advertising Fundamentals, Managing the Brand, Design and Creativity for Marketers, Business Acumen and Entrepreneurship. Year 2 core modules: The Agency Executive, Convergent Media, Marketing Research, Public Relations Practice, Creative Advertising. Year 3 core modules: Marketing Strategy, Public Relations and Social Media, Content, Copywriting and Creativity.

Career pathways

Demand for advertising, PR and communication specialists in marketing is high. Your skills in campaign development, analysis and measurement of results will be in demand as a marketer who can demonstrate impact and return on investment.

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