BA (Hons) Marketing and Management at University of Derby

As well as developing specialist marketing knowledge, this course explores management subjects, including purchasing, managing international supply chains, lean systems, cost reduction and how to manage people. This ensures you will graduate with the skills and knowledge to work in a range of strategic roles. Combine your knowledge of fundamental marketing tactics with an applied awareness of company assets, finance and data.

Faculty: Derby Business School  |  Department: Marketing  |  Duration: Full-time:  |  Study mode: full-time (placement year option)  |  Intake: September  |  Location: Derby, England, United Kingdom

What you will study

Year 1 core modules: Marketing Fundamentals, Introduction to Digital Marketing, Advertising Fundamentals, Managing the Brand, Design and Creativity for Marketers, Business Acumen and Entrepreneurship. Year two core modules: The Agency Executive, Convergent Media, Marketing Research, Logistics, SCM, Warehousing and Transport, Applied Operations Management. Year three core modules: Marketing Strategy, Services and Experiential Marketing, Retail Distribution Logistics, Developing Leadership and Management.

Career pathways

Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics.

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