MBA Media Leadership (Robert Kennedy College) at University of Cumbria

The overall aims of this programme are as follows: Further develop relevant business, media management and organisation knowledge, both academic and professional, in line with postgraduate standards/benchmarks and in the context of media and leadership; Develop critical reflection skills and engagement with organisational and professional theory to understand, and where appropriate, challenge existing individual and organisational perspectives and practices, with a particular emphasis on the media industry; Develop, and where appropriate apply, knowledge of new technologies, such as Artificial Intelligence, to add value by enhancing organisational capability, within an understanding of the growing role and impact of media.

Faculty: Robert Kennedy College (partner)  |  Duration: Full-time: 1 Year; Part-time: 2 Years  |  Study mode: online  |  Intake: September  |  Location: Carlisle, England, United Kingdom

What you will study

This is a career enhancing and post-work experience programme. Current students have background and experience from working in various organisations (SMEs, transnational, and multinational) and across a range of sectors (commercial, non-governmental, governmental, charity, etc.) and industries. Modules include: Organisational Behaviour; Marketing Management; Media, Business and Society; Enterprise, Ethics and Sustainability; Strategic Management; Dissertation; Corporate, Strategy and Competitiveness.

Official programme page