BA (Hons) Marketing at University of Chichester

Our Chartered Institute of Marketing (CIM) accredited BA (Hons) Marketing course combines academic theory with commercial application, giving insight into the role marketing plays in growing organisations and audiences while teaching practical skills for career success.

Faculty: Business School  |  Department: Business School  |  Duration: 3 years full time, 4 years full time with sandwich placement  |  Study mode: full-time; optional sandwich/placement year  |  Location: Chichester, England, United Kingdom

What you will study

In your first year you study the modern marketing mix and develop skills in solving marketing problems, alongside business subjects and an introduction to consumer psychology. Modules (indicative): Year One: Introduction to Critical Business Competencies, Marketing Principles and Practice, Management and Organisational Behaviour, Technology in Business, Sustainable and Innovative Entrepreneur, Consumer Psychology / Year Two: Marketing Communications and Branding, Leadership and Leading People, Digital Marketing and Social Media, Business Finance and Data Analysis, Project Management.

Career pathways

Marketing graduates have been successful in agency work and client roles, and are encouraged to continue learning with the Chartered Institute of Marketing (CIM).

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