MSc Marketing at University of Bristol

Programme overview

What is the Marketing MSc? Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), this one-year master's in Marketing combines core marketing principles with advanced study of digital marketing, analytics, branding and marketing leadership. Develop expertise in consumer behaviour, market analysis and data-informed decision-making, and learn to create effective marketing strategies for dynamic digital environments.

What you will study

Core and specialist options: You will develop a foundational understanding of marketing principles, by studying core units in: Understanding Markets and Consumers Contemporary Issues in Marketing Digital Marketing and Communication Strategic Brand Management. You'll then deepen your study with specialist units that focus on emerging marketing practices, AI, data-driven analytics, automation and digital tools shaping marketing. Develop leadership qualities that will prepare you for a career in marketing.

Career pathways

Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), the Marketing MSc prepares you for careers in an increasingly digital, data-driven and AI-enabled marketing environment. Develop expertise in consumer behaviour, brand strategy, digital marketing, data analytics and the responsible use of emerging technologies.

Official programme page

Application information

Entry requirements

You will typically need an upper second-class honours degree or an international equivalent in any discipline. If you are currently completing a degree, we understand that your final grade may be higher than the interim grades or module/unit grades you have achieved during your studies to date. We will consider your application if your interim grades are currently slightly lower than the programme's entry requirements and may make you an aspirational offer. English language: profile level B.

Domestic applicants: GBP 19,200 a year (2027/28). full-time per year; 2027 entry, subject to annual review. Source

International applicants: GBP 34,500 a year (2027/28). full-time per year; 2027 entry, subject to annual review. Source

Intake: September 2027

Duration: One year full-time

Apply through the official page: https://www.bristol.ac.uk/study/postgraduate/apply/start-application/

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