MSc Strategic Marketing and Consulting at University of Birmingham

Birmingham's MSc Strategic Marketing and Consulting teaches you how to develop marketing strategy and apply it the way a consultant would, through analysis, insight, and work with real clients. You'll begin by building your strategic foundations, studying how marketing strategy is developed and managed in organisations, how marketers approach problem solving in practice, and how global marketing intersects with questions of responsibility and ethics. You'll then put that thinking into practice:.

Department: Marketing  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

The course comprises of 180 credits, taught through a series of 20 credit modules and a 60 credit Individual Project. Modules include Contemporary Global Marketing and Responsibility Issues, Problem Solving and Strategic Marketing as Practice, Strategic Marketing and Management, Analytical Marketing Insights, Consultancy Skills and Practice, Digital and Innovative Marketing, Individual Project.

Career pathways

This course prepares you for careers in strategic marketing and marketing consultancy roles where organisations need someone who can research a market, analyse what they find, and turn it into a plan. Your career could take you into in-house marketing , developing strategy and building towards roles such as marketing manager or brand manager.

Official programme page