BSc Marketing at University of Birmingham

Marketing is everywhere – and it’s changing fast. From fashion and tech to travel and finance, every industry needs creative, data-savvy marketers. Our BSc Marketing degree gives you the skills, experience and real-world insight to launch a career you’re excited about – wherever your interests take you.

Department: Business and Management  |  Duration: 3 years  |  Study mode: full-time  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

You will complete mandatory core modules and choose from a mix of optional modules. Modules include Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, Accounting, Accountability and Financial Decision-making, Consumption, Markets and Culture, Discover Marketing, Quantitative Skills for Business, Consumer Behaviour.

Career pathways

Our Marketing department has strong employer connections nationwide, giving students opportunities to gain industry insight and build valuable professional networks. Marketing offers a dynamic and rewarding career where creativity meets strategy, with the flexibility to apply your skills across diverse industries and organisations.

Official programme page