BSc Marketing with Business Analytics at University of Birmingham

If you’re passionate about marketing and want to dive deeper into the power of data, our BSc Marketing with Business Analytics is for you. Combining creativity with analytical expertise, this degree equips you with advanced analytical skills to make data-driven decisions, optimise marketing strategies, and understand consumer behaviour at a deeper level. Accredited by both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), we'll ensure you gain the skills and experience to launch a career you’re excited about, wherever your interests take you.

Department: Business and Management  |  Duration: 3 years  |  Study mode: full-time  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

You will complete mandatory core modules and choose from a mix of optional modules. Modules include Introduction to Marketing and Communications, Consumer Behaviour, Data Driven Marketing, Digital Business Models and Transformation, Research Methods, Marketing Communications, Data Visualization and Consumer Insights.

Career pathways

Our Marketing department has strong employer connections nationwide, giving students opportunities to gain industry insight and build valuable professional networks. Marketing offers a dynamic and rewarding career where creativity meets strategy, with the flexibility to apply your skills across diverse industries and organisations.

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