MSc Marketing at University of Birmingham

Birmingham's MSc Marketing covers the full breadth of modern marketing, from strategy and consumer behaviour to digital and responsible marketing. Ranked 52nd globally (QS, 2027), you'll graduate with the ability to understand what drives customers and how to turn that insight into marketing strategy. You'll begin with core topics in marketing strategy, consumer behaviour, and research methods, then choose a specialist pathway to match your career direction:.

Department: Marketing  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September / January  |  Location: Birmingham, England, United Kingdom

What you will study

The course comprises of 180 credits, taught through a series of 20 credit modules and a 40 credit Dissertation or Company Project. You will study three core modules and four optional modules. Modules include Dissertation, Company Project, Marketing Communications, Services and Retail Marketing, Innovation Management and New Product Development, Reputation Management, Strategic Branding.

Career pathways

Our MSc Marketing graduates have progressed into a wide range of marketing roles across industries including financial services, technology, retail and consulting. Graduates have secured positions with organisations including Rio Tinto, Tesco, Citi, USN UK, Claritix and Beymen Group, as well as marketing agencies, technology start-ups and their own ventures.

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