BSc Marketing with Business Analytics and Year in Industry at University of Birmingham

If you're passionate about marketing and want to explore the power of data in a real-world setting, our BSc Marketing with Business Analytics and Year in Industry is the perfect fit. This degree combines creative thinking with advanced analytical skills, equipping you to make data-driven decisions, optimise marketing strategies, and understand consumer behaviour on a deeper level. Accredited by both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), the programme offers a year spent in industry, allowing you to apply your skills in a real-world setting and gain valuable experience.

Department: Business and Management  |  Duration: 4 years  |  Study mode: full-time (with placement year)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

You will complete mandatory core modules and choose from a mix of optional modules. Modules include Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, Accounting, Accountability and Financial Decision-making, Consumption, Markets and Culture, Discover Marketing, Quantitative Skills for Business, Consumer Behaviour.

Career pathways

Our Marketing department has strong employer connections nationwide, giving students opportunities to gain industry insight and build valuable professional networks. Marketing offers a dynamic and rewarding career where creativity meets strategy, with the flexibility to apply your skills across diverse industries and organisations.

Official programme page