University of Bamberg campus

Arts & Humanities

MA Strategic Communication / Communication Analysis (Strategische Kommunikation/Kommunikationsanalyse) at University of Bamberg

University of Bamberg, Germany

Programme overview

Master's that gives a deeper understanding of the modern media society and key qualifications for communication professions beyond classical journalism, in PR, corporate communication, advertising, market research and online communication. Two focus areas, 'Strategic Communication' and 'Communication Analysis', can be specialised or mixed.

Faculty: Faculty of Social Sciences, Economics and Business (Sozial- und Wirtschaftswissenschaften)  |  Department: Communication Science  |  Study mode: German-taught  |  Intake: Winter or summer semester  |  Location: Bamberg, Bayern, Germany

What you will study

Two seminars per focus area, advanced methods of social-scientific data collection and analysis, and a two-semester independent research project.

Career pathways

Careers in PR, corporate communication and advertising (Strategic Communication); journalism, market research, polling and online communication research (Communication Analysis).

Official programme page

Application information

Entry requirements

Required average: up to 2.5; German B2. Deadlines: summer semester 15 January, winter semester 15 July.

Intake: Winter or summer semester

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