Master Management – Stratégie digitale : Marketing et communication, alternance at Université Savoie Mont Blanc

Programme overview

The Stratégie digitale : Marketing et communication parcours of the Master Management at the IAE Savoie Mont Blanc (Annecy) gives fundamental skills in strategic business management and is delivered entirely in work-study: with FormaSup for the Marketing de l'offre et de l'expérience client speciality (M2), with CCI Formation Haute-Savoie for E-business et communication, and with an outdoor sports association for the Marketing et communication Sports outdoor specialisation. 20 students per speciality.

Faculty: IAE Savoie Mont Blanc | Duration: 2 years (4 semesters, 120 ECTS) | Study mode: work-study throughout; taught in French | Location: Chambéry, Auvergne-Rhône-Alpes, France

Career pathways

Marketing offer and customer experience: product manager, market manager, sector manager, study officer, communication manager, agency project manager, sales-promotion manager, account manager, consultant. E-business and communication: digital project manager, copywriter-designer and similar roles.

Official programme page

Application information

Entry requirements

Holders of a licence (management and economics-management recommended); access on file, English language test and motivation interview. For M1 the Score IAE Message is required of anyone not coming from an IAE, with an English-level certificate (TOEIC, TOEFL, CLES, Linguaskill, Cambridge or IELTS). Expected: good management-science and general culture, capacity for abstraction and design, critical thinking and curiosity. M1 applications through Mon Master (17 February to 16 March 2026); M2 work-study applications through eCandidat (9 February to 3 April 2026).

Domestic applicants: EUR 255 a year (2026/2027). National registration fee for students not subject to differentiated fees (EU/EEA). Excludes the CVEC. Source

International applicants: EUR 255 a year (2026/2027). Students subject to differentiated fees (statutory rate 3,950 EUR) are exempted in full at Master level and pay the national rate. Excludes the CVEC. Source

Duration: 2 years (4 semesters, 120 ECTS)

Apply through the official page: https://ecandidat-usmb.grenet.fr/ecandidat/#!accueilView

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