BUT Techniques de commercialisation at Université Savoie Mont Blanc

The BUT Techniques de commercialisation (TC) at the IUT d'Annecy is a multidisciplinary course in communication, negotiation, marketing, management and business, with placements and company missions, leading to a bachelor-level degree in commerce.

Faculty: IUT d'Annecy  |  Duration: 3 years (6 semesters, 180 ECTS)  |  Study mode: full-time; work-study possible; taught in French  |  Intake: September (first fortnight)  |  Location: Chambéry, Auvergne-Rhône-Alpes, France

What you will study

A common BUT1, then BUT2/BUT3 parcours: Marketing digital, e-business et entrepreneuriat; Business développement et management de la relation client (including a work-study version and a version for mountain-sector trades); and, for ski-study athletes, Stratégie de marque et événementiel over four years instead of three. Between 22 and 26 weeks of placement are completed over the course.

Career pathways

Graduates become market-research officers, communication managers and customer advisers. Continuation is possible in USMB masters (Stratégie digitale, Commerce international, Achats et logistique) or at a business school.

Official programme page