Licence professionnelle Commercialisation de produits et services – Management de la relation commerciale (Technico-commercial industriel), alternance at Université Savoie Mont Blanc

Programme overview

This one-year licence professionnelle run by the Techniques de commercialisation department of the IUT d'Annecy is a work-study Bac+3 qualification (60 ECTS) registered in the RNCP, covering business-to-business sales of technical goods and services.

Faculty: IUT d'Annecy | Duration: 1 year (60 ECTS) | Study mode: work-study (apprenticeship or professionalisation contract); taught in French; about 3/4 of the time in the company | Intake: October | Location: Chambéry, Auvergne-Rhône-Alpes, France

What you will study

Drawing up a commercial action plan, prospecting in France or abroad, analysing client needs, designing a technical offer, client follow-up, using customer-relationship-management tools and technical monitoring.

Career pathways

Roles include field or office technical sales representative, account manager and sales assistant. Some graduates continue to an engineering school or master, particularly in work-study.

Official programme page

Application information

Entry requirements

Holders of a Bac+2 in a related field (technical DUT or BTS, or an L2 in sciences and technology) who are recruited by a company on a work-study contract; validation of experience (VAE) is possible.

Domestic applicants: EUR 178 a year (2026/2027). National registration fee for students not subject to differentiated fees (EU/EEA). Excludes the CVEC. Source

International applicants: EUR 178 a year (2026/2027). Students subject to differentiated fees (statutory rate 2,902 EUR) are exempted in full at Licence/BUT/LP level and pay the national rate. Excludes the CVEC. Source

Intake: October

Duration: 1 year (60 ECTS)

Apply through the official page: https://tetrasnet.tetras.univ-smb.fr/inscription.html

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