Université Jean Moulin Lyon 3 campus

Business

Master Marketing, Vente at Université Jean Moulin Lyon 3

Université Jean Moulin Lyon 3, France

Programme overview

The Master Marketing, Vente trains specialists in customer relations across marketing, sales and communication. The first year builds core marketing and commercial foundations; the second year specialises by track.

Faculty: iaelyon School of Management  |  Duration: 2 years (entry Master 1) or 1 year (entry Master 2, subject to availability)  |  Study mode: full-time; taught in French  |  Location: Lyon, Auvergne-Rhône-Alpes, France

What you will study

First year: foundations of the marketing and commercial functions; second year: specialised tracks.

Career pathways

Business developer, sector manager, key-account manager, trade marketer, project manager or product manager.

Official programme page

Application information

Entry requirements

Aimed at students from a management sciences background; Master 1 applicants must hold a Licence 3 or 180 credits. Selected on file (academic results, Score IAE Message test) via Mon Master.

EUR 255 a year (2026/2027). National registration fee for initial training (formation initiale); excludes the CVEC student contribution (105 EUR). Source

Duration: 2 years (entry Master 1) or 1 year (entry Master 2, subject to availability)

Apply through the official page: https://www.monmaster.gouv.fr/

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