Université Jean Moulin Lyon 3 campus

Business

Master Marketing, Vente (Alternance) at Université Jean Moulin Lyon 3

Université Jean Moulin Lyon 3, France

Programme overview

The work-study (alternance) version of the Master Marketing, Vente trains specialists in customer relations, with all tracks open to two-year work-study contracts from September 2026.

Faculty: iaelyon School of Management  |  Duration: 2 years (entry Master 1) or 1 year (entry Master 2, subject to availability)  |  Study mode: full-time; taught in French; work-study (alternance) available  |  Location: Lyon, Auvergne-Rhône-Alpes, France

Career pathways

Business developer, sector manager, key-account manager, trade marketer, project manager or product manager.

Official programme page

Application information

Entry requirements

Open to applicants with basic management and marketing knowledge holding a Licence or 180 credits, selected on file in two stages via Mon Master.

EUR 255 a year (2026/2027). National registration fee for initial training (formation initiale); excludes the CVEC student contribution (105 EUR). Source

Duration: 2 years (entry Master 1) or 1 year (entry Master 2, subject to availability)

Apply through the official page: https://www.monmaster.gouv.fr/

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