Université Jean Moulin Lyon 3 campus

Business

Master 2 Marketing et Vente en Business to Business (BtoB) at Université Jean Moulin Lyon 3

Université Jean Moulin Lyon 3, France

Programme overview

The Master 2 Marketing et Vente en Business to Business (BtoB) gives high-potential candidates a conceptual framework for commercial and marketing innovation in B2B; it is a track of the Master Marketing, Vente, accessible from Master 1.

Faculty: iaelyon School of Management  |  Duration: 1 year  |  Study mode: full-time; taught in French  |  Location: Lyon, Auvergne-Rhône-Alpes, France

Career pathways

Business developer, sector manager, account manager, business engineer, key-account manager, market development officer.

Official programme page

Application information

Entry requirements

Two profiles are expected for Master 2: management profiles (Master 1 in management sciences) and non-management profiles. Selected on file.

EUR 255 a year (2026/2027). National registration fee for initial training (formation initiale); excludes the CVEC student contribution (105 EUR). Source

Duration: 1 year

Apply through the official page: https://ecandidat.univ-lyon3.fr/

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