BUT Techniques de commercialisation (TC) (Roanne) at Université Jean Monnet Saint-Étienne

Three-year BUT at the IUT de Roanne training professionals able to understand and support each stage of commercialising a product or service, with skills in market research, marketing, commercial communication, negotiation and customer relations. From year 2 students choose one of three pathways: Commercial development and customer relationship management (DCMRC), Digital marketing and entrepreneurship, or International business: sales and purchasing. Intake capacity is 112 students in year 1 and 78 in years 2 and 3.

Faculty: IUT de Roanne  |  Duration: 3 years (180 ECTS)  |  Study mode: full-time; French; work-study possible in years 2 and 3  |  Location: Saint-Étienne, Auvergne-Rhône-Alpes, France

What you will study

Initial training in year 1, then initial training or work-study in years 2 and 3.

Career pathways

Graduates can enter work as customer account manager, sales representative, purchasing or communication assistant or marketing manager, or continue to DUETI, a Master's degree, an IAE or a business school.

Official programme page